Tips for Writing a Midwifery Business Plan
Everything you want to know for making a strong midwifery business plan!
Enroll in Course
You’ve dreamt about your practice for years. Now, it’s time to set it into action! One of the first things you need to do before starting your practice is build a midwifery business plan. Your business plan is how you’ll get funding, find partners, and have a better sense of direction for yourself. Without a great business plan, your practice might never get off the ground.
Tips for Writing a Midwifery Business Plan is a course we created using our own experience in the industry. The course is taught by Leslie Cornwell, a certified nurse midwife who has spent over 16 years in the healthcare industry. Around our company, Leslie is known for her keen eye for the administrative aspects of midwifery, and we’re positive her instruction will be exactly what you need to start your business! During the course, you’ll be added to our private Facebook group where you can receive real-time feedback on your ideas.
Throughout the course, we’ll talk about the benefits of being a business owner as well as some of the common mistakes people make when starting out. We’ll discuss market analysis, adding services, organization, and drafting your formal business plan. You’ll learn how to build your team, create eye-popping branding for your practice, and find the right clients. Our mission is for you to be able to pitch your business so everyone will believe in it as much as you do!
At Empowering Midwifery Education, we’re here to ensure you’re constantly learning and growing! Once you buy this course, you’ll have lifetime access and can revisit as needed. You’ll have access to any future course updates free of charge. The class is virtual and gives you the ability to learn at your own pace so you can fit it around your busy schedule. You’ll also be able to ask questions throughout and get answers from our expert instructors. We can’t wait to help you unlock your potential by equipping you with knowledge!
Your Instructor
Leslie Cornwell, CNM is a certified nurse-midwife, educator, and consultant dedicated to advancing accessible, evidence-based midwifery and women’s health care. With extensive clinical experience across home birth, birth center, and hospital settings, Leslie brings a practical, real-world approach to education that bridges clinical excellence with sustainable practice management.
As the founder of multiple education and consulting platforms—including Empowering Midwifery Education and Midwifery Business Consultation—Leslie has trained and mentored midwives, nurses, physicians, and birth professionals nationwide. Her courses are known for translating complex clinical guidelines, policies, and systems into clear, actionable tools that providers can confidently implement in their own practices.
Leslie is especially passionate about expanding scope, improving clinical confidence, and supporting midwives in building thriving, ethical, and financially sustainable practices. Through her Teachable courses, she combines clinical expertise, policy development, and real-life case application to empower providers at every stage of their professional journey.
Course Curriculum
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StartMaking a Business Plan (25:39)
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StartBusiness Entity Types (15:16)
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StartCreating an Executive Summary (22:03)
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StartCompany Description
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StartMarket Analysis (17:45)
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StartOrganization and Management
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StartProducts and Services (12:14)
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StartBenefits of Adding Ancillary Services to a Midwifery Practice (30:35)
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StartFinancial Projections
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StartMarketing and Sales (42:29)
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StartCreating Accurate Fee Schedules (55:53)
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StartFinding Funding to Start Your Dream Practice (12:14)