Tips for Writing a Midwifery Business Plan
Everything you want to know for making a strong midwifery business plan!
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You’ve dreamt about your practice for years. Now, it’s time to set it into action! One of the first things you need to do before starting your practice is build a midwifery business plan. Your business plan is how you’ll get funding, find partners, and have a better sense of direction for yourself. Without a great business plan, your practice might never get off the ground.
Tips for Writing a Midwifery Business Plan is a course we created using our own experience in the industry. The course is taught by Leslie Cornwell, a certified nurse midwife who has spent over 16 years in the healthcare industry. Around our company, Leslie is known for her keen eye for the administrative aspects of midwifery, and we’re positive her instruction will be exactly what you need to start your business! During the course, you’ll be added to our private Facebook group where you can receive real-time feedback on your ideas.
Throughout the course, we’ll talk about the benefits of being a business owner as well as some of the common mistakes people make when starting out. We’ll discuss market analysis, adding services, organization, and drafting your formal business plan. You’ll learn how to build your team, create eye-popping branding for your practice, and find the right clients. Our mission is for you to be able to pitch your business so everyone will believe in it as much as you do!
At Empowering Midwifery Education, we’re here to ensure you’re constantly learning and growing! Once you buy this course, you’ll have lifetime access and can revisit as needed. You’ll have access to any future course updates free of charge. The class is virtual and gives you the ability to learn at your own pace so you can fit it around your busy schedule. You’ll also be able to ask questions throughout and get answers from our expert instructors. We can’t wait to help you unlock your potential by equipping you with knowledge!
Your Instructor
Becoming a midwife has been a lifelong dream. I didn't realize that this wonderful profession would lead me down the path of business. I have found over the years that midwives need to understand business, accounting, financing, marketing, negotiating, and so much more to be successful in today's healthcare system. I love supporting women. By being able to participate in leadership roles and create amazing private practices, I can support midwives just as much as the pregnant women they care for! I am passionate about women's empowerment and women's business ownership. We can serve families best with independent, successful midwifery practices.
I have over 16 years’ of experience in health care. I have worked in hospitals, birth centers, and home settings. I have worked for large non-profit hospitals, small community hospitals, privately run birth centers, hospital-owned birth centers, my own home birth/birth center practice, and locum assignments. Being able to understand the business and financial side of midwifery has shown me how much easier a midwife's practice can be profitable and successful in today's health care ever-changing climate.
Let me help you start your own practice or improve the current midwifery business you are struggling with. I have years of billing, accounting, contracting, business plan writing, and midwifery clinical expertise to make your midwifery practice thrive no matter what stage it is in! Whether you want a small home birth practice, large birth center practice, or booming hospital midwifery practice, I can provide guidance, support, and resources to make your midwifery practice dreams a reality!
Course Curriculum
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StartMaking a Business Plan (25:39)
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StartBusiness Entity Types (15:16)
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StartCreating an Executive Summary (22:03)
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StartCompany Description
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StartMarket Analysis (17:45)
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StartOrganization and Management
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StartProducts and Services (12:14)
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StartBenefits of Adding Ancillary Services to a Midwifery Practice (30:35)
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StartFinancial Projections
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StartMarketing and Sales (42:29)
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StartCreating Accurate Fee Schedules (55:53)
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StartFinding Funding to Start Your Dream Practice (12:14)