As a midwife, your brand is more than just a logo or a name - it's the essence of who you are and what you stand for in the realm of maternity care. In this comprehensive course, you'll learn the fundamental principles of branding and how to apply them to your midwifery practice. From defining your mission and values to creating a compelling visual identity, you'll gain the knowledge and skills needed to establish a strong and memorable brand that resonates with clients and sets you apart in the field of midwifery.
Branding Basics for Midwives is a great introductory course about how important marketing branding is for midwives and their communities for long-term success.
Your Instructor
Becoming a midwife has been a lifelong dream. I didn't realize that this wonderful profession would lead me down the path of business. I have found over the years that midwives need to understand business, accounting, financing, marketing, negotiating, and so much more to be successful in today's healthcare system. I love supporting women. By being able to participate in leadership roles and create amazing private practices, I can support midwives just as much as the pregnant women they care for! I am passionate about women's empowerment and women's business ownership. We can serve families best with independent, successful midwifery practices.
I have over 16 years’ of experience in health care. I have worked in hospitals, birth centers, and home settings. I have worked for large non-profit hospitals, small community hospitals, privately run birth centers, hospital-owned birth centers, my own home birth/birth center practice, and locum assignments. Being able to understand the business and financial side of midwifery has shown me how much easier a midwife's practice can be profitable and successful in today's health care ever-changing climate.
Let me help you start your own practice or improve the current midwifery business you are struggling with. I have years of billing, accounting, contracting, business plan writing, and midwifery clinical expertise to make your midwifery practice thrive no matter what stage it is in! Whether you want a small home birth practice, large birth center practice, or booming hospital midwifery practice, I can provide guidance, support, and resources to make your midwifery practice dreams a reality!