Attracting Your Ideal Clients

Are you struggling to reach your ideal clients and grow your midwifery practice? In this comprehensive course, we'll teach you proven strategies and techniques to attract the perfect clients who align with your values, services, and approach to care. From defining your target audience to implementing effective marketing tactics, you'll learn how to establish a strong presence in your community and connect with expectant mothers seeking personalized and empowering midwifery services.

Many midwives struggle with getting their dream clients to call daily to fill their delivery lists and schedules. We discuss how important it is to narrow down the details of attracting your ideal client and where to market for them!

To attract your ideal client, understand your target audience, communicate value, and use effective marketing strategies. Attracting ideal clients includes defining your ideal client, crafting a compelling value proposition, creating a targeted marketing strategy, building an engaging online presence, utilizing SEO, networking, and relationship building, offering free resources and content, and collecting and showcasing testimonials.

Your Instructor

Leslie Cornwell, CNM
Leslie Cornwell, CNM

Becoming a midwife has been a lifelong dream. I didn't realize that this wonderful profession would lead me down the path of business. I have found over the years that midwives need to understand business, accounting, financing, marketing, negotiating, and so much more to be successful in today's healthcare system. I love supporting women. By being able to participate in leadership roles and create amazing private practices, I can support midwives just as much as the pregnant women they care for! I am passionate about women's empowerment and women's business ownership. We can serve families best with independent, successful midwifery practices.

I have over 16 years’ of experience in health care. I have worked in hospitals, birth centers, and home settings. I have worked for large non-profit hospitals, small community hospitals, privately run birth centers, hospital-owned birth centers, my own home birth/birth center practice, and locum assignments. Being able to understand the business and financial side of midwifery has shown me how much easier a midwife's practice can be profitable and successful in today's health care ever-changing climate.

Let me help you start your own practice or improve the current midwifery business you are struggling with. I have years of billing, accounting, contracting, business plan writing, and midwifery clinical expertise to make your midwifery practice thrive no matter what stage it is in! Whether you want a small home birth practice, large birth center practice, or booming hospital midwifery practice, I can provide guidance, support, and resources to make your midwifery practice dreams a reality!

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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