Attracting Your Ideal Clients
Are you struggling to reach your ideal clients and grow your midwifery practice? In this comprehensive course, we'll teach you proven strategies and techniques to attract the perfect clients who align with your values, services, and approach to care. From defining your target audience to implementing effective marketing tactics, you'll learn how to establish a strong presence in your community and connect with expectant mothers seeking personalized and empowering midwifery services.
Many midwives struggle with getting their dream clients to call daily to fill their delivery lists and schedules. We discuss how important it is to narrow down the details of attracting your ideal client and where to market for them!
To attract your ideal client, understand your target audience, communicate value, and use effective marketing strategies. Attracting ideal clients includes defining your ideal client, crafting a compelling value proposition, creating a targeted marketing strategy, building an engaging online presence, utilizing SEO, networking, and relationship building, offering free resources and content, and collecting and showcasing testimonials.
Your Instructor
Leslie Cornwell, CNM is a certified nurse-midwife, educator, and consultant dedicated to advancing accessible, evidence-based midwifery and women’s health care. With extensive clinical experience across home birth, birth center, and hospital settings, Leslie brings a practical, real-world approach to education that bridges clinical excellence with sustainable practice management.
As the founder of multiple education and consulting platforms—including Empowering Midwifery Education and Midwifery Business Consultation—Leslie has trained and mentored midwives, nurses, physicians, and birth professionals nationwide. Her courses are known for translating complex clinical guidelines, policies, and systems into clear, actionable tools that providers can confidently implement in their own practices.
Leslie is especially passionate about expanding scope, improving clinical confidence, and supporting midwives in building thriving, ethical, and financially sustainable practices. Through her Teachable courses, she combines clinical expertise, policy development, and real-life case application to empower providers at every stage of their professional journey.