You’ve worked hard to build up your practice. Now, you need to figure out how to get people to hear about it! The right marketing is what will set you apart from other local practices. While there are a ton of marketing firms out there claiming they can help, it can be hard to find someone who understands our clients and knows how to speak to them. This is why we’re here to empower you to take control!!
Our course, Comprehensive Marketing for Midwives and Birth Centers, was designed to teach you how to reach your audience. This comprehensive 15-hour-long course focuses specifically on our field instead of giving you a canned copy-and-paste approach. The class is taught by Leslie Cornwell, an expert who has spent nearly two decades navigating the natural birth world and learning how to build her clientele. Her instruction combined with the informative lessons will get your business off the ground in no time!
The course has over 15 hours of premium content dedicated to growing your practice. We’ll discuss the basics of marketing before breaking into the administrative side such as how to find the right outside marketer. If you’re wanting to do it all yourself, we have you covered! We’ll go over branding, logos, referrals, business cards, and building an amazing website. We’ll show you how to drive up views through utilizing SEO. Finally, we’ll discuss how you can stick to your marketing strategy. We know you have a fabulous practice, and we want to help you tell the world!
At Empowering Midwifery Education, we’re here to ensure you’re constantly learning and growing! Once you buy this course, you’ll have lifetime access and can revisit as needed. You’ll have access to any future course updates free of charge. The class is virtual and gives you the ability to learn at your own pace so you can fit it around your busy schedule. You’ll also be able to ask questions throughout and get answers from our expert instructors. We can’t wait to help you unlock your potential by equipping you with knowledge!
Becoming a midwife has been a lifelong dream. I didn't realize that this wonderful profession would lead me down the path of business. I have found over the years that midwives need to understand business, accounting, financing, marketing, negotiating, and so much more to be successful in today's healthcare system. I love supporting women. By being able to participate in leadership roles and create amazing private practices, I can support midwives just as much as the pregnant women they care for! I am passionate about women's empowerment and women's business ownership. We can serve families best with independent, successful midwifery practices.
I have over 16 years’ of experience in health care. I have worked in hospitals, birth centers, and home settings. I have worked for large non-profit hospitals, small community hospitals, privately run birth centers, hospital-owned birth centers, my own home birth/birth center practice, and locum assignments. Being able to understand the business and financial side of midwifery has shown me how much easier a midwife's practice can be profitable and successful in today's health care ever-changing climate.
Let me help you start your own practice or improve the current midwifery business you are struggling with. I have years of billing, accounting, contracting, business plan writing, and midwifery clinical expertise to make your midwifery practice thrive no matter what stage it is in! Whether you want a small home birth practice, large birth center practice, or booming hospital midwifery practice, I can provide guidance, support, and resources to make your midwifery practice dreams a reality!
StartStart Up Versus Operational Marketing (9:58)
StartMaking a Budget for Marketing (16:14)
StartLow Budget Tactics for Promoting Your Practice (23:26)
StartOnline Search Engine Optimization (SEO) (13:28)
StartDoing Marketing Yourself or Hiring the Experts? (11:31)
StartFinding the Right Marketer for Your Team