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Birth Center Business Planning Pathway
Birth Center Business Planning Pathway
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TROUBLE SHOOTING PROBLEMS
INSTRUCTIONS, COPYRIGHT, & DISCLAIMER
Week One - Back to Basics when Considering Starting a Birth Center
Is Starting a Birth Center Right for You?
Importance of Birth Center Planning
Week Two - Getting Past Barriers of Just Getting Started
Finding Your Soul Purpose
Creating a Vision Board (40:27)
Myths with Running a Midwifery Business (43:27)
Financial Freedom is Possible with Any Midwife (39:18)
Creating Autonomy and Access to Midwifery Care through Business Ownership (37:20)
Week Three - Just as Much Business Planning as Professional Development
Successful Practices are Ran by Strong Leaders
Traits of Highly Successful People
Miracle Morning
Think and Grow Rich
Week Four - Just as Much Business Planning as Professional Development
Compound Effect
The Secret
Benefits of Being a Continuous Learning
Mistakes are Opportunities for Learning
Becoming a Business Owner Versus Self Employed
Week Five - Creating a Strong Strategic Plan for Your Practice
Making a Business Plan (25:39)
Time Management (16:04)
Timeliness, Delegation, & Accountability
Build Teams and Systems
Creating Your Mastermind Team (29:11)
Week Six - Midwifery & Birth Center Regulations
United States Maternity Care System (24:52)
Midwifery Scope of Practice (19:48)
Midwifery Regulations
Birth Center Regulations (29:59)
Difference Between Birth Center Regulations and CABC Accreditation (27:15)
Know Your State and Federal Birth Center Regulations (27:15)
Week Seven - Starting Birth Center Business Plan
Choosing the Best Business Entity Type (15:48)
Mission Statement
Vision Statement
Creating an Executive Summary (21:38)
Which Birth Center Model is Right for You? (15:49)
Week Eight - Location Considerations
What is Best for Your Needs?
How Big of a Space Do You Need?
How Many Birth Rooms Should You have?
What Should the Layout of the Birth Center Look Like?
Sample Birth Center Floor Plans
Birth Center Tubs Options
Week Nine - Location Considerations
Benefits of Owning a Building with Your Midwifery Practice (27:20)
Buying a Birth Center with NO MONEY DOWN!
Best of Both Worlds: Lease to Own Option
Construction and Renovation Tips
Week Ten - Marketing Tactics
Common Mistakes with Marketing (23:33)
Determining Your Ideal Client (20:42)
Community Market Analysis (18:12)
Service Radius
Collaborating Relationships (24:27)
Competition Strengths & Weaknesses
Branding Your Business (33:43)
Week Eleven - Marketing Campaigns Recommended
Logo (31:11)
Marketing Color Palletes
Referrals (13:19)
Flyers (26:50)
Brochures (22:01)
Week Twelve - Marketing Campaigns Recommended
SEO (13:28)
Business Cards (20:34)
Designing and Marketing Your Website (25:07)
Social Media Marketing (24:25)
Expos (8:33)
50 Ways to Market Your Midwifery Practice (42:29)
Week Thirteen - Birth Center Services
Wide Range of Midwifery Services Can Be Offered
Breastfeeding Support
Newborn Care
Gynecological Services
Primary Care
Week Fourteen - Birth Center Services
Niche Services
Creative Ancillary Services
Benefits of Turning Birth Center into a Community Center
Week Fifteen - Fee Schedules
Payment Structures Available
Creating Multiple Fee Schedules Legally
Creating Accurate Fee Schedules (55:53)
Cash Versus Insurance Coverage
Family Payment Options (13:34)
Week Sixteen - Staffing Considerations
Who Should be on Staff?
Staffing Options for the Birth Center (25:28)
Essential Staff to Hire First
Strategically Expanding Your Team
Hiring Employees Versus Independent Contractors (22:34)
Hiring, Training, and Firing Staff (23:40)
Midwifery & Birth Assistant Call Coverage
Week Seventeen - Staff Hiring Resources
Hiring Medical Director Tips (16:52)
Week Eighteen - Funding Options
Finding Funding (12:14)
Community Donations
Week Nineteen - Birth Center Insurance Options
Business Liability Insurance (8:23)
Life Insurance Options (26:12)
Disability Insurance (14:14)
Malpractice Insurance (29:52)
Week Twenty One - Business Implementation Strategies for Success
Leverage the Experts Around You
Estate Planning
Protecting your Assets (28:42)
How to Take Your Practice to the Next Level (37:16)
Week Twenty Two - CABC Accreditation
What is Commission of Accredited Birth Centers?
AABC (American Association of Birth Centers)
AABC Foundation
Why is CABC Accreditation Important?
Difference Between State Birth Center Regulations & National Accreditation
Birth Center Accreditation Application Steps
CABC indicators
CABC Renewal Process
Week Twenty Three - Payment Options
Insurance Payments
Health Savings Accounts
Week Twenty Four - Billing and Coding
Insurance Billing Basics
ICD 10 Codes (10:53)
CPT Codes (9:41)
POS Codes
Modifier Codes
Week Twenty Five - Billing and Coding
Professional Versus Facility Claims
Billing and Coding Tips
Maternity Care Billing and Coding Tips (30:51)
Commonly Missed Billable Charges
Week Twenty Six - Billing and Coding
Preventative Codes Covered with Affordable Care Act (29:01)
Gynecological Billing and Coding Tips
Primary Care Billing and Coding Tips
Newborn Care Billing and Coding Tips (31:13)
Breastfeeding Billing and Coding Tips (32:32)
Week Twenty Seven - Billing Insurance Processes
Provider Credentialing
Negotiating with Insurance Companies
In Versus Out of Network Insurance Payments
Insurance Claim Processing Steps
Week Twenty Eight - Billing Insurance Processes
Private Versus Government Funded Insurance Plans
Verification of Benefits
Prior Authorizations or Pre-Certifications
Understanding Explanation of Benefits (19:54)
Week Twenty Nine - Financial Projections
Staff Compensation Ranges
Initial Birth Center Budgets
Break Even Birth Center Budgets
Long Term Birth Center Budgets
Week Thirty - Charting Options
Paper Charting
EHR Options
Medical Charting & Documentation Tips (42:57)
Week Thirty One - Policies & Procedures
Administration
Clinical
Quality
Week Thirty Two - Educational Handouts
Pregnancy
Birth (pending educational handouts added)
Week Thirty Five - Quality Assurance
Team Based Care Implementation (34:46)
Evaluations & Raises (19:48)
Tardiness (15:45)
Week Thirty Six - Contracts & Agreements
Financial Agreements
Care Consents for Mothers and Babies
Employment Contracts
Hiring, Firing, & Training Staff (23:40)
Independent Contractors
Collaborating Relationships (24:27)
Week Thirty Seven - Staff Trainings
Midwife Orientation Resources
Training Manuals
Week Thirty Eight - Accounting
Common Tax Deductions (44:48)
Interviewing Accountants
Accounting Tips (27:34)
Bookkeeping Basics (23:19)
Week Thirty Nine - Legal Services
When Should You Use a Lawyer?
Lawyer Specialties (video still needs to be recorded)
Tips for Interviewing a Lawyer
Legal Defense Tips for Midwives (36:54)
Vicarious Liability & Collaborating Relationships (11:01)
Week Forty - Financial Planning
Financial Planning for Birth Professionals (38:09)
Week Forty Two - Exit Strategies Thought About from Day One
Adding and Removing Business Partners
Business Operating Agreements
Patient Complaints & Lawsuits
Strategically Selling Your Birth Center (66:07)
Business Support Tools and Templates
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FINAL COURSE DISCUSSION
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What Should the Layout of the Birth Center Look Like?
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