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Comprehensive Marketing Tips for Midwives and Birth Centers

Marketing Your Midwifery Practice

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Introduction to Midwifery Marketing

Importance of Marketing Your Business (11:54)
Branding Basics (33:43)
Marketing Your Mission & Vision (15:17)
Finding Your Ideal Client (20:42)
Become the Expert in Your Community

Administrative Side to Marketing

Start Up Versus Operational Marketing (9:58)
Making a Budget for Marketing (16:14)
Low Budget Tactics for Promoting Your Practice (23:26)
Online Search Engine Optimization (SEO) (13:28)
Doing Marketing Yourself or Hiring the Experts? (11:31)
Finding the Right Marketer for Your Team

Ways to Market Your Practice

Creating a Logo that Fits Your Business (31:11)
Value of Attending Expos & Events (8:33)
Business Cards are Your Business First Impression to Others (19:36)
Make Your Brochures Stand Out Among the Crowd (20:59)
Creating Effective Flyers to Distribute (25:31)
Branded Giveaway Items to Show Your Appreciation

Low Budget Tactics to Promote Your Practice

Creating a Website (24:07)
Social Media Platforms (23:12)
Facebook Marketing (13:54)
Facebook Ads Campaign (8:59)
Instagram (10:01)
Referral Marketing (13:19)
Creating a YouTube Channel
Blog Postings (10:44)
Email Campaigns & Newsletters

Marketing Conclusion Tips

50 Ways to Market Your Midwifery Practice (42:29)
Power of Value Added Marketing
Making a Marketing Strategy & Keeping to it
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