How to Run a Successful Home Birth Practice
Back to Basics when Considering Starting a Home Birth Practice
Core Concepts to Understand
Business Fundamentals to Home Birth Practice
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Importance of Creating Value (4:55)
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Size of Your Practice (Small vs Large) (12:51)
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Determining Your Competition and Collaborations (16:03)
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Determining Your Service Radius (6:43)
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Workers at the Home Birth Practice (8:22)
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Ancillary Services Offered (30:35)
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Benefits of Adding Ancillary Services to a Midwifery Practice (30:35)
Key Traits of Successful Home Birth Practice Owners
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Psychology and Skills of Exceptional Leaders
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Abundance Mindset
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Time Management
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Value of Being a Continual Learner
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Resilience and Adaptability
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Creating a Vision Board (28:42)
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Creating Your Mastermind Team (5:27)
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When to Outsource to the Experts (21:01)
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Self Care is Being Self Aware
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Preventing & Managing Midwifery Burnout (22:18)
Accounting
Billing for Services
Marketing Your Home Birth Practice
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Do Yourself or Hire the Experts? (5:42)
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Importance of Branding (33:43)
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Finding Your Ideal Client (20:42)
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Logos (31:11)
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Creating a Website (34:02)
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Online SEO (13:28)
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Facebook (13:54)
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Referrals (13:19)
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Business Cards (19:36)
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Brochures (20:59)
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Flyers (25:31)
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50 Ways to Market a Midwifery Practice (42:29)
Staffing
Quality Improvements
Liability Risk Reduction Tools
Final Planning Stage for Opening Your Practice
BONUS: Think Creatively When Starting Your Home Birth Practice
