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How to Run a Successful Birth Center

Birth Center Business Planning Pathway

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INSTRUCTIONS, COPYRIGHT, & DISCLAIMER

Getting Past Barriers of Just Getting Started

Myths with Running a Midwifery Business (41:25)
Creating Autonomy and Access to Midwifery Care through Business Ownership (37:20)

Creating a Strong Strategic Plan for Your Practice

Making a Business Plan
Timeliness, Delegation, & Accountability
Build Teams and Systems
Creating Your Mastermind Team (29:11)
Choosing the Best Business Entity Type for Your Birth Center (15:48)

Marketing Tactics

Common Mistakes with Marketing (23:33)
Determining Your Ideal Client (20:42)
Community Market Analysis (18:12)
Branding Your Business (33:43)
50 Ways to Market Your Midwifery Practice (42:29)

Birth Center Services

Wide Range of Midwifery Services Can Be Offered
Creative Ancillary Services
Benefits of Turning Birth Center into a Community Center

Fee Schedules

Creating Accurate Fee Schedules (55:53)
Cash Versus Insurance Coverage
Payment Structures Available

Staffing

Staffing Options for the Birth Center (25:28)
Strategically Expanding Your Team
Hiring Employees Versus Independent Contractors (22:34)
Hiring, Training, and Firing Staff (23:40)
Midwifery & Birth Assistant Call Coverage
Team Based Care Implementation (34:46)

Business Implementation Strategies for Success

Leverage the Experts Around You
Protecting your Assets (28:42)
Financial Planning for Birth Professionals (38:09)
Legal Defense Tips for Midwives (36:54)
How to Take Your Practice to the Next Level (37:16)
Business Support Tools and Templates

Billing and Coding

Insurance Billing Basics
Professional Versus Facility Claims
Billing and Coding Tips
Maternity Care Billing and Coding Tips (30:51)
Commonly Missed Billable Charges

Financial Projections

Who Should be on Staff?
Staff Compensation Ranges
Initial Birth Center Budgets
Break Even Birth Center Budgets
Long Term Birth Center Budgets

Charting Options

Medical Documentation Tips (42:57)
Paper Charting
EHR Options

Policies & Procedures

Administration
Clinical
Quality

Contracts & Agreements

Financial Agreements
Employment Contracts
Hiring, Firing, & Training Staff (23:40)
Independent Contractors
Collaborating Relationships (24:27)

Accounting

Bookkeeping Basics (23:19)
Accounting Tips (27:34)
Common Tax Deductions (44:48)

Exit Strategies Thought About From Day One

Adding and Removing Business Partners
Business Operating Agreements
Patient Complaints & Lawsuits
Strategically Selling Your Birth Center (66:07)

Other Courses Available

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FINAL COURSE DISCUSSION

Insurance Options

Life Insurance (25:13)
Disability Insurance (14:14)
Business Liability Insurance (8:24)
Malpractice Insurance (29:52)

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